Key details

Date: 23rd – 24th October 2025

Venue: Hilton Birmingham Metropole Hotel

Address: The NEC Birmingham, Pendigo Way, Marston Green, Birmingham B40 1PP

Phone: 0121 780 4242

Hilton Birmingham Metropole is situated next to the NEC, Genting Arena, Birmingham International Train Station and Birmingham Airport.

Can I get to the venue by train?
Partners arriving by train can either walk 15 minutes or order a taxi for a 5 minute journey to the hotel.

Directions by car from the motorway?
Exit the M42 at junction 6. Then, if you’re travelling south, turn left off the slip road before you reach the large roundabout and take the first exit at the small roundabout onto East Way. Next, take the second exit at the mini roundabout for Pendigo Way.

If you’re travelling north, take the slip road towards the large roundabout, and take the second exit onto South Way. Follow the road round to the right until it becomes Pendigo Way.

Follow Pendigo Way until you reach the roundabout, then take the first exit onto Harbet Drive.

For more details, please visit:
https://www.hilton.com/en/hotels/bhxmetw-hilton-birmingham-metropole/hotel-location/

The venue has 600 spaces but please note that parking will be allocated on a first come, first served basis parking.

Please follow the below link to register for your car parking charges to be added to the main Wavenet account.

https://www.bhmparking.co.uk

Partners should enter your unique event code: YNPNA . Upon arrival, the barrier entrance will lift for delegates and the same upon departure. Any delegates who arrive and have not registered, can still register on the event day, even when on site. Please note that registration does NOT guarantee a space in the hotel car park. Cars parked in the NEC car parks are out of the hotel’s control and charges are variable.

Any accommodation required that is outside of what was included in your sponsorship package, like the night before the event (22nd October), can be booked at a special rate here.

Upon arrival at the hotel main entrance, please make your way to registration in the Lounge foyer, where you can register with the Sales Operations Team.

Overnight guests arriving Thursday must check-in at the Hotel Reception after 3pm to collect their room keys. Baggage can be stored with concierge.

For the main conference on Thursday 23rd and Friday 24th October the dress code is business casual.

For the Thursday evening awards and dinner the dress code is smart eveningwear/dress to impress.

The Partner Sponsor Village will be hosted in the Palace & Kings Suite where stand sizes are 2m x 2m. Lunch and refreshment will be provided in this room throughout the day.

Partners who have requested a plug will be provided with one. If you are bringing electrical items to display, a PAT certificate is required. We will be confirming which stands will be allocated to which partner shortly.

Below is a floorplan of the two spaces:

Kings Suite:

Palace Suite:

There is complimentary standard Wi-Fi access throughout the hotel. Select Wi-Fi Hilton Honours – in blue text, it will state ‘I have a promotional code’, where you can enter HBMC2025.

Set-up will be from 06:00am on Thursday 23rd October. The exhibition is open from Thursday 23rd October 2025 at 09:00am and closes on Friday 24th October at 15:00pm.

Deliveries to the Hilton Birmingham Metropole will only be accepted 24 hours prior to your event and can be made between 06:00 am – 16:00 pm on Wednesday 22nd October.

To collect your delivery please call security on 0121 780 6340, whereupon a member of the security team will meet you at the Monarch Foyer in order to sign out your delivery items. Please be aware all deliveries require a signature and it is the responsibility of the signatory to transport all items to the designated function room.

Any deliveries coming to the hotel must have this fully completed label clearly attached to ensure it is accepted by our security team (a label on each box). They need to be pre-arranged and will only be accepted 24 hours prior to the event.

Delivery and returns labels are available below. All deliveries should be addressed using the Delivery address below and label at the end of this pack. Please ensure items are labelled “Wavenet 25”.

Delivery label | Returns label

IMPORTANT
Anything delivered on a pallet must be unloaded, then the pallet removed from the hotel as they are unable to dispose or store these.

Wavenet and the Hilton Birmingham Metropole are not able to make any arrangements for booking for couriers to deliver or collect items. Such arrangements are the responsibility of the exhibitors or their agents.

All items must be cleared and removed from site on Friday 24th October – unless you have items left for collection the following day. Any litter left behind will incur fines from the Hilton, which will be passed on to any partner who has not removed their rubbish.

A completed ‘Returns Label’ should be attached to each individual item awaiting collection. It is the responsibility of the partner/ exhibitor to transport all items to the storage room or if required, the Monarch lock up. The hotel may dispose of leftover items if not collected after 24 hours of the event.

Your courier company should also be aware of the above information.

Delivery and returns labels are available below.

Delivery label | Returns label

Partners will have access to the Palace and Kings Suite to set up between (06.00 until 08.00) on 23rd October. If you will not be travelling in a lorry or van, you can enter through the main entrance and ask at reception who will direct you to the Queens Hall inside the Palace Suite.

Loading and Unloading will take place at the Palace Suite, on entry to the hotel car park please turn right and press the buzzer which will connect you to the Hotel Security. They will direct you to the loading entrance of the Palace Suite for loading/unloading.

IMPORTANT
Stand contractors are required to sign in at the Security Office and wear the appropriate badges at all.

Please note that speakers should arrive at their breakout or presentation session 15 minutes early to get mic’d up and perform any last minute checks.

Please ensure that all content provided meets the following requirement:

• 1920 x 1080, 16:9 aspect ratio

We require partners who are speaking to send over your slide deck by Friday 10th October.

We’re holding a competition where Sales must visit partner stands and speak with vendors to collect stamps for a chance to enter a prize draw.

Partners will receive custom stamps with their logos to use for stamping sheets.